Gravity Framework

Get all your digital requirements done here!

Who is it for?

For almost all of you. Yes, all of us have digital requirements regardless of whether the client is individual or an establishments. We realize your needs and we get things done for you. So that you can be an e-friendly person. These gays digital platforms play a major role and you cannot do away with them.

Practice makes perfect

We have put in a lot of efforts to create a platform to help you digitally, but if you want to help yourself, then we are here to train you. Just make sure you practice a lot.

The best in industry

We always have a mob of clients and still we never compromise on quality. That is probably why we are the best in the market. Try us out and you will find that out for yourself. 

Get to know about us

Backlinks And Ways To Get Them

To gain knowledge as to how to get backlinks is one of the best most useful and oldest SEO tactics known to humankind. It is also an incredibly productive way to grow organic search traffic. Indeed you will have to be cautious as to how you will build these backlinks and make them good quality ones. Links have been a massive part of how Google and other search engines decide how trustable a site is from the inception. Link quality is more important than quantity when trying to earn credibility with search engines.  Establishing a decent number of links has proven to be tedious than paying a few site owners to cite your pages. Search for Chicago SEO to get a clear picture about SEO and backlinks.

Follow the below strategies and know that it’s all possible to build a backlink profile that will surely help you improve your ranking and have a positive effect on the visibility of your website.

Guest posting is a process by which one contributes free content to a site or blog in exchange for a link that would lead you back to your site. They can be placed in the bio section of the article or even in the body. This has been one of the most popular link building methods because it is a win-win scenario for both sites. One of them gets free content, and the other receives a high-quality link back to his own website.

For some digital marketing people, PR may sound like a traditional strategy for marketing. In a technical sense, it truly is. When it comes to link building, this term refers to the practice of using the same exact methods to attain backlinks. One of the most significant ways to do this is to get cited as a source in an article for news or any sort of online content. If you are given the accreditation for a news article, your name or site would have reached thousands, even hundreds of thousands. In the past, the only way to do this would have been to hire a publicist with some connections to journalists, people who have some prominent publication powers. But now you can sign a HARO (Help A Reporter) service, and this would, in turn, allow journalists to put calls out for sources inside the daily newsletter. You could even consider classic PR moves like releases from the press.

Broken link building method works perfectly to incept one-way backlinks. This technique involves contacting a webmaster to report some broken links on their website, and also at the same time you could recommend other sites to replace that broken link. And here you would mention your own website as the replacement since you are doing the webmaster a huge favor by reporting some broken links, so you deserve a reward.

What Does a Digital Marketing Agency Do?

If you are wondering what does a digital marketing agency do? then you are at the right place. Here we will be discussing a few of the most important things which digital marketing agencies do for its customers. They employ strategies such as Search Engine Optimization, Search Engine Marketing, Content Marketing, Social Media Marketing, and Mobile Marketing in order to ensure that your brands and your business website are regularly visible to the digital customers. Customers want to know about the company’s website much more than the phone number of that company. Basically, they want to know all the essential things about the company even before the initial contact is established.

Digital marketing agencies improve the brand

A good and reliable digital marketing agency always has the right means for taking over the marketing of the business from top to bottom. They are experts in this field and they know how to evaluate a brand’s needs, thereby, developing a great and powerful strategy for maximizing their profits. They would work with your company in order to improve productivity and efficiency. Therefore, if you are hiring them then they would be helping you to define your objectives in a much better way and set measurable goals accordingly.

Digital marketing agencies help in website development

If you are running an online business then your top priority should be to have a well-designed website having clear information structure. Therefore, if you are hiring a digital marketing agency then they would help you to have a good and well-designed website as they usually have a good and reliable team of designers and programmers having multiple websites in their portfolios. Even if you are already having your business website, they would help you to redesign that website in order to meet certain standards, thereby providing the best experience to the visitors. If you are searching for a company which offers excellent online marketing and web development services, then visit the digital agency sydney and take their help in generating more traffic on your website.

Digital marketing agencies boost return on investment (ROI)

One of the best things which a digital marketing agency does is that it provides a steady boost in the company’s ROI. Higher ROI simply means higher profits. Therefore, if you are hiring a good and reliable digital marketing agency then they would test and rework strategies for boosting the company’s ROI in order to improve the overall success. They would very efficiently evaluate the company’s website traffic; determine the most suitable online platforms for investing in and regularly maintaining the balance between the marketing activities and the various results they provide.

Digital marketing agencies provide good content writers.

Good and reliable digital marketing agencies have a team of good and efficient content writers who help the business in optimizing websites for Search Engine Optimisation (SEO) purposes. This helps in driving traffic from search engines, thereby helping to increase sales. The content writers would help you to manage your blogs and write web content, articles, and e-books. The content writers are experts in their field and they would be able to create relevant content in a much better way for the target audience by researching on the various products and services which they look for.

 

How to write SEO optimized content

Introduction

Content plays a major role in SEO ranking. So, what makes content great from the perspective of SEO? Quality and the checklist for high-quality content include many aspects, like relevance and usefulness to the reader. Below are strategies you should incorporate in your content to make your piece search engine friendly.

Keyword Search

Start by researching for the right keyword. Find out the questions your target audience is using, the type of content they’re searching for so you can come with a content plan that provides solutions to their issues and help them by providing value. Understand your audience as well as the user intent research. Use their language and make an effort to provide solutions they are looking for. Help your reader complete specific tasks. Lengthy content ranks highly in search engine results.

Meta Descriptions

Before publishing your content incorporate Meta descriptions to guide search engines through your content. Besides helping search engines, they enable searchers to know your topic and why your keywords are showing up in the content. Understanding this concept is crucial. Enclosed in < >, Meta description refers to the HTML attribute that concisely reveals to the search engines about your content. Google uses them as snippets every time someone searches keywords relevant to your page.

Check Keyword Frequency

Keyword frequency refers to the number of times your target keyword appears in your content. While incorporating the keyword is crucial, stuffing content with the same is counterproductive. Search engines are currently keen on keyword density. So, make an effort to use them wisely. Even though your audience is looking for the keywords, Google has upped its game and hence is able to recognize synonym. So, do not shy from using them. Use both the keyword and variants naturally in your content.

Links

Page links tell search engines that you have connections and are sociable. Consequently, Google concludes that you have great contents that readers can access elsewhere. The content can be yours or for another high authority site. So, always link out to other sites and pages to show search engines you actually appreciate others’ content. Search engines will reward you handsomely for perpetuating their mission; organizing information and available it globally.

Tips to ensure your content ranks highly

  • Make sure your content loads fast. Aim for at most three seconds. Make sure media files(if any) are not slowing down your content.
  • Your content should play well on mobile. If your site is already responsive, this will not be an issue for you. Otherwise, make sure forms are tappable.
  • The page must be included on the website’s XML sitemap. This way you will help search engines find and understand your content.
  • Avoid on-page optimization blunders like header tag stuffing, excessive keyword insertion, and keyword stuffing.

Conclusion

Follow our guide above and learn from the failures of others and you will do a wonderful job of creating SEO optimized content. Take your time at each and every step and seek clarification where you are not sure. If you want any help in improving your content on the website you can check out Washington DC marketing and SEO, they will help you optimize your page and help your site to rank better. The final outcome (ranking high on search engines) is well worth the trouble.

Why do you need SEO for your website

Search engine optimization (SEO) is a science, a process or even an art of maximizing or optimizing the visibility of a website in the search engine results pages in order to increase traffic from natural or organic results. There is a philosophical quote by George Berkeley which states that if a tree fell in the forest and no one is around or even close to hear it whether it makes a sound or not.

This argument can be applied in a case where an entrepreneur has an awesome website and excellent products, but no one knows about it since their website is on page 35 on search engine results page.no one has the time and the patience to go way back to the 35th page unless it’s a matter of life and death and that’s where the search engine optimization (SEO) comes in. Today over 85% of the global consumers go to the search engines to search for products and services they want to purchase hence better rankings and visibility is vital to the success of the business. When search engine optimization (SEO) is done the right way in accordance to the set standards what is known as White Hat SEO, it will get a business relevant leads which have a higher chance of conversion and will overall complement other search engine marketing strategies employed by the business.

With the above explanation, you would have understood that SEO is not an easy task to pull off. There are very few firms like Wood & Co. Creative who are able to do it with absolute perfection.  Just to be clear on the question “why do you need SEO for your website” here is a couple of pretty good reasons.

Benefits of SEO to your business 

SEO is good for visibility and branding

Traffic is the currency of success on the internet today and more the traffic absolutely the higher the chances of closing a sale or making your brand visible to the world. The frequency to which a website appears on the search engine results page has a direct positive effect on brand awareness and the more your website appears on the results page it has a direct correlation with the amount of traffic you will get.

SEO has good ROI in advertising

Since SEO is an inbound marketing strategy, it usually brings in visitors or rather a traffic that have an interest in the product or service you are offering. The nature of SEO, in this case, makes it one of the greatest rewarding marketing strategies that one can employ since it directly targets interested consumers of your services or products.

SEO provides valuable insights into the visitor’s trends and behavior.

When traffic comes into one’s website, an analysis can be done revealing the user’s behavior, what users are searching, which products and services they are looking for, what language they are using and even what competitors’ products and services their users prefer.

SEO Is a critical part of Marketing

Regardless of the marketing campaigns, a business is undertaking digital or traditional, SEO will integrate perfectly with other marketing strategies. The combination usually strengthens the marketing campaign which ultimately boosts the market reach.

SEO helps build your brand’s credibility

It’s the nature of online users to tend to trust the results that rank high in the search engines results page. Search engines as well reveal results that that match users intent hence not only will the website earn trust from its visitors but even from the search engines. Remember the far your site is on the search engine results pages the more the online users tend to devalue it but the higher it is, the more credible it appears.

Things to notice before buying a website

In this digital age, if one is running a business, an online presence is mandatory. It is because most of the desitions made by the customers today are based on the online searches. So ignoring the online presence will directly impact is losing the customers. For someone who is just looking for just an online presence can settle with a social media page like Facebook and Instagram. If the business is really looking to reach out to its audience, then a website is a must. The website obviously conveys the required information in a better way to the visitor. It also has more potential to convert a visitor into a customer.

More importance should be given, and complete research should be done if you are buying an e-commerce website or dropshipping websites. It is because these sites are not just the ones that make money through ads. A proper e-commerce and drop shipping websites can give you a lot of financial benefits.

Domain Authority


Domain authority of the site matters a lot when it comes to the site ranking. A good DA site is an indication that the site is well optimized. Domain authority is very much needed when you are expecting some well-paying ads and sponsored reviews.  The high domain authority also is an indication of the quality of the particular site.

Keyword ranking

The website may even have a good ranking. But it is important that the website is not driving traffic for the wrong keywords. Ranking of the for wrong keywords affect the site’s ranking in the later stages as the dwell time of the site is reduced. This also impacts in loosing out on the customers.
Make sure to analyze the website completely with Google Analytics. Make sure to use SEMrush to check the word profile attachment.

The Design

The design of the site is one of the important aspects that should be noticed. The design is what that makes the site more interactive and interesting. To convert a visitor into a customer the design of the site plays a major role. It also helps in the ranking since the dwell time of the visitor also depends on the design of the site.

The social media traffic


The social media traffic refers to the sharing of the website’s content on social media platforms like Facebook, Twitter and Google Plus.  The social media plays a major role because of the simple phycology that people will share only good content. So this is an indication that the website is optimized with good content. This also reduces the work of the buyer in on page optimization.

Demographics

Make sure that the site has proper demographics. For example, if it is an e-commerce blog about gadgets, the audience who should be targetted are the tech-savvy and the young people who are more into gadgets. Hence study the demographics of the site before buying it and make sure that the target audience is perfectly set.

Interesting Facts About Web Hosting

Since the use of internet has increased drastically in the last decade, it has impacted a lot of things on a huge scale especially business. It has made the digital presence mandatory for most of the business. Hence we have come to a point where a business cannot survive without a proper site and a digital presence.

Today a lot of people know about web development, web hosting and the things that are surrounding it. Click this link to have a better understanding of web hosting https://www.webdesignbooth.com/best-wordpress-hosting/. But there are some interesting facts that most of the people do not have any idea. In this article, we will see some of the interesting facts about web hosting.

Uptime

You might have seen that some of the big hosting companies would have advertised that their uptime 99.99%. The mindset that we would have right now by seeing this would be just 0.1% less. Without having a second thought about it, we will ready to jump into that opportunity. But the truth is 99.99% uptime accounts for 10 minutes downtime per week.  Some might think that 10 minutes in one week is something that can be neglected. For both of the business, it can be. But for some business ten minutes is a lot. Did you know that the e-commerce giant Amazon does a business of 23000 dollars in one minute?

Page speed

It is true up to a certain level that the structure and the contents of the site have a huge impact on the loading speed. But that is not the only thing that is influencing the site speed. The hosting provider also has a huge role to play in this issue. For certain sites speed is very important. There are good possibilities that the business can lose the customers because of this.

Pricing

This is one of the major factors that people consider before choosing the web hosting service provider. Choosing free hosting or hosting for very less rate is one of the dumbest things that you can do. There are a few service providers that offer their services for 5 dollars per month. If you put a little bit of thought into it, you will understand that there is something fishy about it. There will be a lot of issues you need to deal with on a regular basis if you are availing those services. If you are reducing the expenses, you are terribly wrong. The truth is that they will be making profits by displaying third-party ads and so on.

Customer Support

When a service provider mentions that they have 24/7 customer support, make sure that it is a live support. If it is email support or ticket system, then the possibility of getting instant solutions is close to impossible. This is one of the advertising strategies that are followed by some web hosting service providers. If they do not have live customer support then can bury the idea of choosing them.

Why Should You Invest in Content Creation: We Take a Look

Well, I’m a native English and I don’t need to hire anyone to write the content for my website as I can do it on my own. If that’s the thought that keeps appearing in your mind regularly, then you should read the following information very carefully because it is going to change your concept about this aspect. Well, every native cannot write creative content because it isn’t everyone’s cup of tea.

However, there are always some experts in every industry that can do a job better than others. So, if you believe that you are not supposed to take help from these experts, then you are doing a lot of harm to your business. In fact, we recommend that you should hire a content creation expert for a trial job and then see the results that appear on your website.

We guarantee you that you’d a significant change in the user behavior on your website. The truth is that knowing the English isn’t the only thing for creating interesting content but you need to have extensive knowledge about content creation if you want to see a positive response from your visitors. And a content creation expert can easily do that for you because they have complete knowledge of the aspects that are important for writing different types of content.

Here are the reasons why you should invest in content creation.

Different writing standards

The standards for writing different types of content are different. For example, if you are writing content for a blog, your writing style would be totally different and when you are writing content for an email, the style would be different. But if you are using the same style on types of platforms, you won’t be able to see better results. A Freelance Content Creation expert understands all the basic and advanced standards and they can write the perfect content for all scenarios.

Engaging the audience

Engaging the audience with your content is really important. If you are trying to save money on content creation, you won’t be able to get enough sales and as a result, you’d have to turn down your website. An expert content creator understands the nature of the audience and he can keep them engaged by using several phrases. So, you must invest money in content creation if you are looking to produce better results.

Time-saving

The content creators can write perfect content for you within a very short span of time as they are experienced in this field. But if you started doing it on your own, you’d have to spend a lot of time on creating content. And as a result, you won’t be able to pay enough attention to the other tasks. Here are some other important reasons why you should invest in content creation.

Designing Your Social Media Page: Tips to Getting More Likes and Followers

Everybody has a dream of getting multiple likes and followers on their social media page because it is the only way of growing their reputation on social media. But the problem is that everybody doesn’t make a lot of effort and struggle that is required for getting more likes and followers. The social media algorithms are changing along with the behavior of users on social media platforms.

So, you must also adopt this change and start following some new and working methods so that you may make your dreams come true. If you are unable to win the likes and followers on your social media page even after making a lot of efforts and struggle, then you’re heading to the wrong direction and you need to change your criteria if you are willing to get more likes and followers in future.

Some new and even old social media marketers do not know that design of the page is really important when you are trying to get more likes and followers. And the best part is that almost every social media platform enables us to change the design of the page the way we want. So, you must take advantage of this opportunity and design your social media page in a way that may attract the users. Here are some important design tips for designing your social media page so that you may get more likes and followers.

Profile picture

The profile picture is the first thing that users see when they visit your page. You need to add a professional logo in this place so that the users may understand that you are running a reputable business. In fact, the logo should be able to define that what’s your business all about. Make sure that you carefully set the size of the logo before placing it as the profile photo.

Cover Photo

The cover photo is the next thing that a user sees when they visit their page. So, you must add a creative and attractive cover photo to pass a great impression to the users. The cover photo should have all the important information about your business. Make sure that you make it as attractive as possible. There nothing wrong with hiring a graphic designer for this purpose.

Likes and Followers

The next thing a user may look at is the likes and the followers. And the bad part is that you can’t set the number of likes and followers accordingly. But there are ways you can use to increase the followers. For example, you can purchase the instagramfollowers to increase your page’s reputation on social media.

Pinned post

You also have the option to pin a post on the top. So, you must choose the most attractive and most informative post for this purpose. Thus, the users would get engaged to your page and click that like or follow button. Here are some more tips for getting more likes and followers on social media.

Are All Keyboards Built the Same? We Show You What to Look For

Buying a keyboard is the easiest job on this planet. All you need to do is go to a computer shop and look for different styles and find the most stylish keyboard. Then bring it to your home and connect it to your computer. That’s all. Isn’t it great? It looks really easy and interesting as well. But it isn’t as easy as you consider it to be. There is no doubt that all keyboards look the same, but there are some basic differences that make them different from one another.

Usually, the average people do not pay any attention to the features of a keyboard because they do not know the advantages of different features. If you just take a look at the Review of the best backlit keyboards, you’d be shocked to see the number of options available there. Thus, you can imagine that how keyboards are different from each other.

The gamers and other professionals always take a deep look when trying to buy a keyboard because they understand the importance of these features. The technical keyboards are not only good for the gamers but other professionals may also use them in different circumstances. However, we are not going to discuss the technicalities of different keyboards here. We will only talk about some basic features you should look for when buying a keyboard. Here are the things you should look for when buying a keyboard.

Mechanical Keyboard

The structure and programming of mechanical keyboard is different from average keyboards for playing games on Twitch. The mechanical keyboards are usually helpful in several professions where the use of the keyboard is really important. Similarly, the gamers also prefer choosing these keyboards over all other options as they provide them more functionality. So, you must also choose a mechanical keyboard if you want to enjoy the extreme level of comfort and convenience.

If you are going to use the computer occasionally, then you should buy an average keyboard because mechanical keyboards are expensive than the average keyboards.

Wired or wireless

The wired keyboards have been around for a very long time but their importance has started decreasing after the wireless keyboards because they provide more comfort and convenience. A huge number of computer users have shifted to the wireless keyboards because nobody wants to stick to the chair while working on the computer.

Waterproof

Some keyboards are waterproof and they enable you to continue your work without any kind of worries. I still remembered that I lost a very expensive keyboard just because of a few drops of water. So, after this tragedy, I thought of buying a waterproof keyboard because I did not want to lose my money anymore. So, I finally found one and now I’m satisfied with my keyboard because it has all the important features that I was looking for.

How a Digital Agency Can Help Build Your Brand?

If you are living a life of a common man and you don’t want to become popular in your life, then there is no need to read this article because this article is only for the people that want to achieve a higher rank in this world. Those that are not interested in becoming a brand are making your journey easier as you won’t have to beat them while trying to achieve your desired rank.

However, there are still a lot of people that can be really challenging for you as they are also trying to achieve the goal that you are focused on. In this struggle, you both have the potential to become popular because there are lots of opportunities available for you. Once you have fulfilled all the requirements of building a top brand, all you need to do is to hire a digital agency that can help in promoting your brand on different digital media platforms.

If you are interested in knowing that how a digital agency can help build your brand, you must take a visit to the woodandcocreative.com. We are sure that you’d find a lot of amazing stuff on this website. Here is some information about how a digital agency can help build your brand.

Paid promotion

The digital agency experts can run ads on different digital media platforms to grow brand awareness among the customers. They can target the right audience so that the ad is only displayed to the people that are interested in buying your products. Thus, you won’t have to spend a lot of money on advertising your business. In other words, the digital agency can help in reducing the costs of advertising and they can help you spend that money in some other areas.

Search Engine Optimization

The search engine optimization is the most important part of digital marketing. The digital agency can build your reputation on the internet by optimizing your website. The SEO standards change over time, therefore, you can only get it done by experts. The search engine optimization can improve your reputation for a very long time. Thus, it would keep promoting your brand without costing you a lot of money.

Social Media Marketing

The Social Media Marketing is another important branch of digital marketing. The digital agency experts can promote your products on different social media platforms to build your brand accordingly. There are many social media platforms that we regularly use in our daily life. So, the digital agency experts can easily promote your brand with the help of these social media platforms.

And the best part about social media platforms is that they will take your message to as many people as possible. Thus, your brand will become very popular. Click Here and find more information about how a digital agency can help build your brand.

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