Search engine optimization (SEO) is a science, a process or even an art of maximizing or optimizing the visibility of a website in the search engine results pages in order to increase traffic from natural or organic results. There is a philosophical quote by George Berkeley which states that if a tree fell in the forest and no one is around or even close to hear it whether it makes a sound or not.
This argument can be applied in a case where an entrepreneur has an awesome website and excellent products, but no one knows about it since their website is on page 35 on search engine results page.no one has the time and the patience to go way back to the 35th page unless it’s a matter of life and death and that’s where the search engine optimization (SEO) comes in. Today over 85% of the global consumers go to the search engines to search for products and services they want to purchase hence better rankings and visibility is vital to the success of the business. When search engine optimization (SEO) is done the right way in accordance to the set standards what is known as White Hat SEO, it will get a business relevant leads which have a higher chance of conversion and will overall complement other search engine marketing strategies employed by the business.
With the above explanation, you would have understood that SEO is not an easy task to pull off. There are very few firms like Wood & Co. Creative who are able to do it with absolute perfection. Just to be clear on the question “why do you need SEO for your website” here is a couple of pretty good reasons.
Benefits of SEO to your business
SEO is good for visibility and branding
Traffic is the currency of success on the internet today and more the traffic absolutely the higher the chances of closing a sale or making your brand visible to the world. The frequency to which a website appears on the search engine results page has a direct positive effect on brand awareness and the more your website appears on the results page it has a direct correlation with the amount of traffic you will get.
SEO has good ROI in advertising
Since SEO is an inbound marketing strategy, it usually brings in visitors or rather a traffic that have an interest in the product or service you are offering. The nature of SEO, in this case, makes it one of the greatest rewarding marketing strategies that one can employ since it directly targets interested consumers of your services or products.
SEO provides valuable insights into the visitor’s trends and behavior.
When traffic comes into one’s website, an analysis can be done revealing the user’s behavior, what users are searching, which products and services they are looking for, what language they are using and even what competitors’ products and services their users prefer.
SEO Is a critical part of Marketing
Regardless of the marketing campaigns, a business is undertaking digital or traditional, SEO will integrate perfectly with other marketing strategies. The combination usually strengthens the marketing campaign which ultimately boosts the market reach.
SEO helps build your brand’s credibility
It’s the nature of online users to tend to trust the results that rank high in the search engines results page. Search engines as well reveal results that that match users intent hence not only will the website earn trust from its visitors but even from the search engines. Remember the far your site is on the search engine results pages the more the online users tend to devalue it but the higher it is, the more credible it appears.